How to Write a Great Yoga Studio Website
Designing a Website in the Yoga Niche
Not sure what to write on your website to set your business apart from other yoga studios? Read on for concrete tips to help your unique voice shine through your website. These steps will help you attract your ideal clients, communicate your studio’s philosophy, and write content that resonates with your readers.
The yoga niche may feel oversaturated. But what you offer is unique. There are students out there who need exactly what you bring to the table. Learn how to connect with these ideal clients by communicating your unique philosophy through your website.
How To Make Your Yoga Studio Stand Out
People come to your yoga studio to feel something. Maybe they want to leave energized with a sense of accomplishment. Maybe they want to leave transformed and inspired. Maybe they want a renewed sense of community and support. Figure out what your studio is offering and highlight it with a punchy catchphrase on your homepage.
For example:
Come as you are. Leave recharged!
Find Balace. Be Empowered.
Turn Overwhelm into Clarity and Strength
From Disconnection to Embodiment
People want to know what they’re getting when they sign up for a class with you. And what they’re really looking for is a feeling. Spell it out for them.
Be Specific About Who Classes are For (and Describe Them)
It may seem counterintuitive to narrow down your ideal clients for certain classes. However, this will focus your efforts on attracting the right clients who fit the class. This will turn them into returning clients. For example, imagine if someone is brand new to yoga and you advertise that your studio is for everyone and all levels. The new student shows up to a class and feels overwhelmed by the advanced clientele and the difficult poses offered. That student may feel out of place at your studio and not return. Being specific about who each class is for will help you attract the right clients to the right classes.
It is also important to describe the different types of yoga classes offered. Students might be unfamiliar with the different styles of yoga. If you provide a clear description of each class on your website, there will be a higher chance that your ideal students will show up for classes that best meet their needs. The more information you can give on your website, the more your students will feel that you are an expert in your field, and that you can meet their specific needs.
It would make sense to create a separate page for each style of yoga you offer, according to the Cruelty Free Copywriter. Be sure to include who the class is for. Is it for beginners or advanced students? Be sure to include the pace of the class and the goal of the class. Is this class about balance, rest, and deep stretching? Or is it about flowing movement and breaking a sweat? Make it easy for your prospective leads to find exactly what they are looking for in their yoga experience.
Embrace Your Brand’s Unique Voice
What is your studio's vibe? What is the feeling you want your students to have when they leave your studio? Decide what your goal is and feature it prominently on your website. Post your studio’s philosophy so clients can see if it resonates with them.
Remember, you are not trying to appeal to every person in the world. You are trying to appeal to people who you would like to become members of your studio. You are trying to appeal to the type of people who are going to create community and culture within your studio. So don't be afraid to be specific about what your values are.
For example:
Our Philosophy
We are a safe space for people of all backgrounds and identities.
This studio is not just a space to take a yoga class. It is where community is created and nurtured. A place where all parts of you are welcome. A place where you can transform and heal.
Yoga is for everybody and every body. You are welcome here.
Highlight Becoming a Member
Acquiring new clients is costly. Focus on maintaining your current client base and upgrading them to members.
[Check out How To Build A Sales Funnel For Your Yoga Studio.]
The most powerful advice for your yoga website is to frame becoming a member as a no-brainer. It's much more costly to find new students than it is to cultivate your existing relationships with your current students and encourage them to become members.
Some ways to encourage membership are:
-Include a table comparing the rates of drop-in class prices with the rates of membership
-List the benefits of membership that are not included in the drop-in class experience
-Keep pricing simple (don't include seven price points)
The main goal of your homepage should be to clearly lay out the next step for your customers to take to become members. There should be clickable buttons that say “Become a Member” throughout the homepage of your website.
The secondary goal of your website is to encourage customers to sign up for your email list. This will allow you to nurture your relationships with these subscribers until some of them eventually feel ready to become members. You can nurture these relationships by providing value for free in the form of newsletters and content in your regularly scheduled emails.
Yoga SEO Keywords
How Exactly Does SEO Work?
SEO stands for search engine optimization. Making sure your yoga studio website has great SEO means more people will be able to find you online. There are a few basic things you can do that have a big impact on the SEO of your website. The most impactful thing you can do is to publish quality content that is useful to your target audience at regular intervals. Usually, this takes the form of blog posts.
How To Do SEO for Beginners
First Page Sage lists the top four most impactful actions you can take to improve your SEO in the order below.
Consistent Publication of Quality Content - To stay relevant in the eyes of Google, consistently publishing quality content that has value to your target audience is crucial. Google looks at the date websites have been updated. It prioritizes showing websites that have published quality content recently. It is recommended to publish 2 - 4 new blogs every month. Each blog post should be between 1,200 and 2,000 words.
Keyword research - All right, so you are publishing four blogs a month. Each blog post is about 2,000 words. Way to go! But are you using keywords relevant to your target audience to inform the topic choice of those blogs? Doing keyword research will ensure that the content of your blogs includes keywords people are using to find your services like yours. Use the free search tool Google Trends to inform your keyword research.
Keywords in Meta descriptions - wordstream.com recommends that in addition to placing keywords throughout the body of your content, be sure to put them in the following places:
Title (title tag)
Page title (H1 tag)
At least two H2 headings
Image alt text
Image file name
URL
Meta descriptions
4. Backlinks - You get a backlink when your website URL gets posted on a different website. More backlinks = better SEO.
How Long Does It Take for SEO to Kick In?
Improving the SEO of your yoga studio website does not provide instant gratification. There is a wait time of typically 30-60 days before you start to see your Google ranking climb. But rest assured, these are tried-and-true strategies that will increase the amount of people finding your website organically.
Everything mentioned in this article I can take off your hands as a professional copywriter. I’d love to hop on the phone to hear about your business goals and dreams. Then, I craft a package of services just for you based on your needs and budget. Let’s take your business to the next level together.
Schedule a free 15-minute call with me to discover if we are a good fit!
